Ibiza-born, like his mother, Luis grew up between Barcelona and the island, for which he developed a deep love, prompting him to make his home here on finishing his law studies.
His passion for sailing has taken him around the world with his yacht Fortuna Lights in the famous Whitbread Round the World Race, in which he was sponsored by Tabacalera Española. His ongoing love affair with Ibiza makes him the ideal person for promoting his island's assets.